Fragbar is a premium fragrance boutique based in the GTA, specializing in niche, luxury, and hard-to-find scents. With a curated collection of high-end perfumes from around the world, Fragbar offers a personalized scent experience that goes beyond retail — it’s a destination for fragrance lovers looking to discover their next signature scent.
What I Did:
Fragbar wanted to position itself as more than just a fragrance store — they wanted to create an aesthetic, luxury-driven social presence that resonated with scent enthusiasts. Through close collaboration, I helped bring their vision to life across both platforms. This was more of a "call me when needed" contract.
Fragbar wanted to position itself as more than just a fragrance store — they wanted to create an aesthetic, luxury-driven social presence that resonated with scent enthusiasts. Through close collaboration, I helped bring their vision to life across both platforms. This was more of a "call me when needed" contract.
Designed and produced a series of short-form videos focused on storytelling through scent — from cinematic bottle shots to themed "scent of the day" edits
Introduced a visual direction that felt elegant, minimal, and immersive, aligning with the luxury niche fragrance space
Managed TikTok posting strategy, helping translate their Instagram aesthetic into a new audience format
Developed creative concepts based on trending formats and client input — including POV-style edits, top 3 scent picks, and customer favorites
Results:
TikToks and reels began pulling in 5K–10K+ views consistently
Increased online buzz — Fragbar started receiving DMs referencing content or asking for featured products
Helped establish Fragbar’s social identity as a luxury, curated scent destination instead of a standard retail page
Fragbar now has a unique visual voice in the fragrance world — one that builds curiosity, emotion, and a premium feel with every post.
Now the results for Fragbar vary, I was called in once every month so the results would bounce up and down.
The biggest thing that came from my content was that almost 80% of the photos on their Instagram were taken by me, and that directly caught the eye of a few influencers who, to this day, create content and add them as collaborators.
As you can tell, this is where the majority of my colour grading skills came into play as most of their content demanded very heavily on a colour palette and theme they chose to represent their brand.
Feel free to click the links on the left to view their profiles.
