Zebaish Jewellers is a Luxury Jewellery store with an Arabian theme in the heart of Mississauga at the Ridgeway Plaza and Heartland Town center.
When Zebaish partnered with me, they wanted to elevate their online presence and stand out in a saturated luxury market. We worked collaboratively to plan content ideas that matched the brand’s elegance while staying on trend with what performs on social media.
I shot and edited high-resolution vertical videos tailored for both Instagram Reels and TikTok
Zebaish shared the types of videos they envisioned, and I brought those ideas to life with direction, styling, music selection, and editing
I facilitated TikTok account growth, managing posting and content rollout while ensuring consistency with their brand identity
Helped establish a visual tone that was sleek, luxurious, and attention-grabbing — focusing on product detail, sparkle, and in-store ambiance
Results:
Reels and TikToks started consistently reaching 8K–12K views, with some going beyond that
Enhanced brand perception online — clients began associating Zebaish with high-end, scroll-stopping content
Foot traffic and online inquiries saw a noticeable uptick, with multiple clients referencing specific videos
This project proved how intentional, platform-specific content — even on a lean schedule — can significantly boost engagement and build brand presence.
Below you will find some of the content work I have created for them along with a breakdown of the engagement we were able to pull.
The videos you find below are also in different languages to facilitate grabbing the attention of the older community who don't understand English as well and as explained below, it did significant numbers.
There's significantly more content available, as I was their main media head for the better part of 6 months.
In my time there, we were able to pull over 500K views from TikTok alone, which increased their foot traffic in-store by around 25%
Another crazy thing was that anything we made a video dedicated for, it was sold out within 2 weeks of the video being uploaded. So, if you were to go in-store, you wouldn't find any of the items we shot.
If I were to predict, strictly based on the social media traffic I brought, if every 1 out of 1000 views bought an item, it would lead to 3000 sales. If you'd like to take the ratio of 1 every 10,000, that would still end up around 300 sales, and in the Jewelry business, that is a lot of room for profit.
Feel free to click the social links on the left to see their pages.
